Packaging built for pet food brands

A results partner for pet food brands competing on shelf presence and pet-parent trust. Flat bottom pouches for retail dry food from 1kg to 6kg, with stand-up pouches for treats and training packs. Free sample pack. From sample pack to retail bulk.

Group of various pets including horses, dogs, cats, rabbits, a tortoise, a lizard, and rodents on a light background.

From launch to shelf

Premium retail dry food and treat lines built around your spec, lead times, and route to retail. Flat bottom pouches with high-barrier laminates for shelf life, pocket zip closures for repeat use, and 14-allergen labelling space. Stand-up pouches for treats and training packs. From first batch through retail listing.

Pathways

Four routes to market

Pick the path that fits your stage and positioning.

Pre-launch

Plain stock on standard size

Test the format before you commit to custom print. Plain unprinted pouches on our standard tooled sizes. £250 minimum. Sample packs, treat samples, R&D batches, and retail mock-ups.

Two plain, white, stand-up resealable pouches on a yellow background, one smaller and one larger.
Most chosen

Custom print on standard tooling

Your artwork on our standard tooled sizes. £1,000 minimum. Five stand-up and four flat bottom standards. Gloss, matte, soft-touch, or spot varnish. Retail-ready in 15-40 working days depending on format.

Fenwick & Field Calm and Relaxed meaty dog treats bag with pile of treats beside it on gray background.
Premium

Custom print on custom size

For pet food brands competing on premium shelf presence and pet-parent recognition. Bespoke dimensions, fitments, and substrates. £1,750 minimum. Full flexibility on size and structure.

Bag of Fenwick & Field Moorland Lamb adult working dog food with kibble on a gray background.
Single-tier

Rollstock at scale

For single-serve treats, training samples, and trial sizes. Custom print only. £1,000 minimum. Fastest in the range at 10-15 working days UK or EU.

Bag of Fenwick & Field Moorland Lamb adult working dog food with natural ingredients illustration.
Format fit

Match your pet food to the right format

Flat bottom for premium dry food, stand-up for treats, rollstock from sachets to bulk bags.

Retail dry food

1kg to 6kg dry food

Standard flat bottom pouches with high-barrier laminates for shelf life and pocket zip closures for repeat use. Premium positioning on the dry food shelf.

Bag of Fenwick & Field Moorland Lamb adult working dog food with kibble spilled beside it.
Treats and training

250g to 1kg retail treats

Standard stand-up pouches with pocket zip closures for repeat use. Window panel options for product visibility. Sized for treats, training packs, and small-format SKUs.

Fenwick & Field Calm and Relaxed meaty dog treats bag with treats stacked beside it on a gray background.
Rollstock

Sachets to bulk pillow bags

Stick packs and sachets for training samples and single-serve treats. Pillow bags and quad bags supplied on roll for high-volume retail via VFFS production. Fastest turnaround in the range.

Bag of Fenwick & Field Moorland Lamb dog food with sheep and dog graphics on beige and brown packaging.
Regulatory

Pet food labelling space built in

Space for nutritional declaration panels, ingredient lists, allergens, target species, and life-stage messaging. The format gives you room for UK and EU pet food labelling. We handle the pouch. Your regulatory team handles the content.

Materials

Ready for retail

Recyclable substrates, food contact certification, and audit-certified supply. Built for UK retail standards.

Plain white stand-up pouch on a yellow background, suitable for packaging.
Materials

Recyclable mono-material substrates. Retail-ready.

Stand-up pouches in mono-PE, PP/PE structures, or paper. Flat bottom in mono-PE. Rollstock in mono-PP, PP/PE structures, or paper. Barrier coatings optional across all substrates. Substrates accommodate OPRL labelling for member brands, general recycling marks, or your own brand symbols.

Nouri high protein granola bag with mango and passionfruit shown in a blue bowl on front

Food contact

EC 1935/2004 and UK retained law. Suitable for direct contact across food, beverage, and supplement categories.

Brown and red pack of BBQ Bill's Fiery Jalapeno beef jerky with pepper image and logo.

BRCGS certified

Full audit certification gives multiples, specialty retailers, and DTC fulfilment partners the supplier validation they require.

Speed

Lead times from artwork approval

Working days from artwork approval. Production across UK, EU, and Asia to match your timeline and scale.

10-15 days

Rollstock UK or EU

15-20 days

Stand-up UK or EU

20-25 days

Stand-up Asia

25-40 days

Flat bottom EU or Asia

Capabilities

Built into every format

Pocket zip closures, retail-ready details, and high-barrier laminates. Built into the format across stand-up and flat bottom.

Closures

Pocket zip and easy tear

Pocket zip closures for multi-serve treats and dry food packs. Easy tear on mono-PE substrates for guided tear open and reclosure. Multi-use sealing matched to format.

Close-up of a beige resealable bag with a plastic zipper and hang hole tab on a gray background.
Retail-ready

Hang holes and tear notches

Hang holes punched into training treat packs for retail peg merchandising. Tear notch on single-serve sample sachets for clean one-time opening.

Close-up of a beige pouch with a red hang hole tab for display and hanging.
Barrier laminates

Barrier laminates across the pet food range

Protects dry food, treats, and fish-based products from the moment they're packed. High moisture and oxygen barriers with foil-lined options for the longest shelf life across the range.

Close-up of an open resealable foil pouch with a red and beige exterior.

Ready to move

Talk through your dry food and treat range. Pricing response within 24 hours. Free sample packs in 2-3 working days.

White outline icons of various packaging shapes forming a loose frame on a cyan blue background.

FAQ

Common questions about formats, minimums, compliance, and how we work with pet food brands.

Which format for training treats?

Training treats in 50-250g run on standard stand-up pouches with hang holes for retail peg display. Single-serve sachets use rollstock. Larger packs at 500g to 1kg use standard stand-up pouches with pocket zip or easy tear closures.

What about retail dry food?

Flat bottom pouches for retail dry food from 1kg to 6kg. Premium positioning across the range, with high-barrier laminates for shelf life and pocket zip closures for repeat use. Accommodates full ingredient labelling space.

Is the sample pack free?

Yes. Nine standard SKUs available via the Plain Stock Pricing form. No postage charge. Samples typically arrive within 2-3 working days. You get the range, see the quality, and move fast into testing.

What are the minimums?

Plain stock on standard size starts at £250. Custom print on standard tooling is £1,000. Custom size with bespoke specs is £1,750. Rollstock custom print is £1,000.

Do you do wet food sachets?

No. We don't run retort lines for shelf-stable wet food, and we're not going to fake it. For wet food, talk to a specialist retort converter. They're built around that process and they'll serve you better than we can. We focus on dry food, treats, and training packs, where flat bottom pouches and stand-up pouches deliver the shelf presence growing brands need.

Still have questions?

Reach out. We're here.

Pet food insights.

Straight to your inbox.

Lead time updates, packaging news, and format insights for dry food and treat brands.

By clicking Subscribe you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.